Google is the most popular search engine in the world, that’s why we will discuss on Google search engine ranking strategy in this post. Other search engine algorithm is slightly different from Google but if you achieved high ranking in Google than it will directly affect their ranking too. Florida SEO is a competitive task and a continuous process, Google is continuously updating his search engine that’s why the technique that work today may not work yesterday and you will see some changes in your ranking in search engine listings. So, you must be updated, continuously working on your website SEO.
It may be possible that you had learned many tips and methods of Google SEO on different websites or blogs. You also implemented them on your website and didn’t get any results. It’s all because of Google because it is continuously updating his search engine algorithm and if you know the correct pattern than you can get high ranking.
Always remember one thing that Google needs quality content. It changes its algorithm to search more accurate quality content and if your website has quality content than nothing can change your ranking. Now, following are the on-page SEO tips by Florida SEO that will surely help to get high Google Search engine ranking.
Title and Headers should be based on topic
Google algorithm for title and headers changed but not too much. Try to use related keywords in Title and headers not more than 2 or 3 times in the article. Always use title and headers that are based on topic and if you using your keywords in your title or header than it will provide you post surely high ranking and easily searchable by search engines. For choosing a right title, header and keyword find a term having the highest exact match search volume and try to optimize it and create attentive and meaningful title tag.
Keyword should be related to content
Earlier, Google focus was on keywords that are placed in title, Meta tags, URLs, keyword density etc. all these things are still necessary but now the focus is more on the topic, your content should have related and relevant keywords that are directly related to your content.
Google did lots of research in improving their synonym identification and concept grouping algorithms. It means that your content should synonyms to main keywords and keywords related to the topic. By using this technique, Google will be impressed and find that your article is highly related to the main keyword.
Write Long and meaningful articles
Earlier, 250 words articles were great to achieve high ranking in search engines. But, due to improvement in Google searching algorithms it becomes mandatory that your article must have at least 400+ words to get good ranking. That website has 250 words articles suffered a lot and those have 1500+ words get great benefits.
Do not focus on words of article too much; remember Google focus on quality content, your content must be well written, meaningful and free from grammatical errors. To write long articles use list types or combine features and benefits of the topic.
Write Fresh and Unique Content
To connect more and more audience with your website, you need to provide them unique, entertaining and fresh content. Write on topics that are latest in the market than you will surely increase your traffic.
People will share your articles if they are good and it will also influence your presence on Social Medias like Face book, Google+, twitter etc. By providing unique and fresh contents that make them aware about the latest trends in the market, your audience will start trusting you.
Try to minimize Bounce Rate
Bounce rate means time visitors spent on your website and it must be low. Because if it is high than it means most of the visitors are just visiting the website and leaving after few seconds and navigates to other website.
Try to provide meaningful content, what visitors really want so that they spend more time on your website, if you succeed in reducing bounce rate than your website surely get high ranking. To increase user engagement your website needs good webpage design, better layout, line spacing and better navigation. Try to use better fonts and user engagement statics to reduce bounce rate.
Use Readable URLs
Readable URLs have more change of being clicked in search engine results as well as in back-links on other websites. On readable URLs if you however mouse than you can see the link in the status bar of browser. So try to avoid unreadable links by using alt tag and use formatted text or meaningful text at their place which linked to that link. This helps visitors to understand the topic easily and in increasing click rate of URLs.
Ads on website should be related
If your website has too many Ads or inappropriate ad placement, then you are going to have problem in your search engine ranking. Because, if your website is using popup or interstitial advertisement, unrelated automated phrase link advertisement than search engines were not able to crawl your website efficiently and hence unable to provide you good ranking.
Try to improve your Page Load Speed
If your website takes long time to load, then most of the visitors will leave the site without visiting it which results in high bounce rate. Try to use lightweight content on your website so that they load fast. Google gives high ranking to those websites that are low in bounce rate and high in visitor’s engagement.
Keyword Stuffing
By Keyword Stuffing we mean, using same keyword a number of times in a website like in title, description, content, category etc. Which should be avoided otherwise you will get very bad ranking. Google marked it as a Spam so try to avoid and hide keyword stuffing.
Keyword stuffing is still used today but in online shopping websites. If your website is old and reputed than it will not affect your ranking but if your website is new or just 2 year old than try avoid and hide keyword stuffing by using images, JavaScript and other techniques.
Website should be easily Crawlable
Try to make your website easily crawl able, because your website and its web pages will be listed in search engine only when they are crawled appropriately. The more WebPages crawled faster the more they will get high ranking.
I hope this article helped you in understanding tactics of on page SEO and Google Search Engine algorithms. If you are in need of a SEO service, then try to use services of Florida SEO which is a professional, dedicated and Experts Company, serving thousands of customers across the globe.
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